While your focus is undoubtedly on the photos you post, and for good reason, don't forget to craft a strong Instagram bio How to Make the Perfect Instagram Profile How to Make the Perfect Instagram Profile Want to create an Instagram profile that stands out and gets lots of followers and likes? Using hashtags relevant to your business or niche will help your posts appear to people who may not already be following you, but are searching for photos related to your brand or industry. Instagram now has 700 million active users a month and counting which is a big audience your company needs to talk to. But how do you grow your followers and likes while creating the kind of compelling content that'll make your business a must-follow brand which people love? Whether you're trying to grow your Instagram followers because you're looking to increase your brand's exposure , increase your conversions , or you just want a larger social media presence, it can be quite difficult if you don't know what you're doing.