Tips on how to increase your social media weekly engagements

10 Ways To Get More Customers From Instagram

At the moment, Instagram is the most popular story-telling visual app. When it was launched nine years ago, not many companies felt that they should be using it to advertise their products and services. Nowadays, things have changed completely. Almost everybody is on Instagram, and the companies feel that it is where they should be too. Many of them have benefited immensely due to their presence on this social platform. So, let's take a look at 10 ways to get more customers from Instagram.

1. Get more customers from Instagram by sharing the photos people can connect with
What the most popular Instagram accounts have in common is that they are abundant in images everybody can relate to. That is how you create a relationship with your audience in the most natural way. Your account should be authentic and original, yet a little bit personal. This personality note is something that attracts customers.

For example, you can share some photos of you and your colleagues at the company party or some behind the scene pix of your product being made. Just make sure that the images are appropriate and that they represent your company in a way that you would like it to be presented. Or, if you are looking for the ways to make your moving company visible online, posting some photos of your hard-working, professional movers hanging out together after their work is successfully completed might bring you some new customers.

2. Use popular hashtags, but don't overdo it
If you are new to Instagram, or you simply don't have an idea what hashtags to use, you can find your inspiration at Google or Webstagram. The trendy hashtags that can be relevant to your industry can generate more interaction. Instagram offers the autocomplete options if you are indecisive of what you should choose. However, when adding hashtags, you should be careful not to overdo it. More than three of them per photo will look more like a Spam than a genuine working experience that you would like to share.

woman holding a hashtag
The choice of a hashtag can help you get more customers from Instagram

3. Follow others and expect to be followed
Social media has become an integral part of our lives and we need to learn some basic rules of conduct. This is what all social media platforms have in common - you will not be followed unless you follow others. You just have to be active. Once you find the brands and users that share your interests you should start interacting with them.

You can do so by

• liking,
• commenting,
• or sharing their images – that is one of the ways to get more customers from Instagram

Don't forget to follow the influencers in your field of interest and Instagram stars.

4. Choose the right time to post
Be mindful of the time zone your users are located in. You can even do a little research to find out when your customers are the most active online. That is usually right after they get up in the morning or after they come back home from work or school. Since the average life of a photo within the news feed is some four hours, make sure that your timing is good. You do not want to waste your posts during hours when your potential customers are too busy to hang out on social networks.

An hourglass with red sand as an illustration how right timing can help you get more customers from Instagram
Choose the right time for posting

5. Get more customers from Instagram by posting frequently
In order to keep the followers that you have attracted, you will have to post frequently, but don't go overboard. If you have a load of photos that you would like to share, make sure that you distribute them over several days or weeks. You have to find the right measure. Nobody would like to see their news feed flooded by your photos, so you might even get unfollowed by some customers if you overdo it.

6. Be aware of the importance of your Instagram Bio
Your bio should include some relevant branded hashtags, links and a call-to-action. Your Instagram bio is the equivalent of your home page, so make sure that what you are presenting to potential customers is what they would like to see. Make sure that you do not appear too distant or too desperate for attention. Some people even include that they are in for "follow swapping". But, think carefully before you do something like that - Should you really buy Instagram followers?

7. Ask questions in your photo captions
This is a very simple, yet effective way to engage your customers. When you incorporate question in your caption, people are more inclined to like and comment. Their engagement is what you are looking for and it can help you turn the prospective customers into real-life customers of yours.

8. Host a giveaway or a contest
One of the best ways to boost engagement and attract new followers is by hosting a contest or a giveaway. You can decide which option is more suitable for you and the business you are presenting on Instagram. Post a photo of an item or service you are giving away and let the people compete for it. Just don't forget to add #contest or #giveaway and spread the word about your action on Facebook and whatever social platform you use.

9. Why not invest in Instagram advertising?
Instagram is a Quality social mediaquality social media perfect for advertising. And there is nothing wrong with investing some money in your Instagram profile promotion. By using Facebook Ads Manager or Power Manager, you can push your content in front of the right people. Any of the two options let you be very specific when targeting your audience, so you are not wasting your money on advertising in front of people who don't need your products at all.

follow us on instagram
Why not invest in Instagram advertising?

10. Keep an eye on your competitors
This is a rule of thumb for any business and any campaign you are in charge of. On Instagram, you can see who the people following your competitors are and what influencers are posting for them. Why not take a leaf from their book from time to time and get more customers from Instagram?

And finally, whatever you do, make sure you DO NOT spam and DON'T auto-message every follower! Instagram might even shadowban or ban your account for that.



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