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  • Small Business Guide to Social Media Marketing

    If there is one trend that we’d separate as the most interesting one in the past decade - that would be social media. Saying that these platforms have revolutionized the way we communicate wouldn’t be an overstatement. And this isn’t just true for individuals; the world of social networks has provided ample opportunities for corporate interests as well. Furthermore, it’s not only large corporations that find new avenues for reaching their customers; small businesses have found numerous ways of utilizing social media marketing as well. And we’ll explore this trend in the article below!

    Go With Clear Objectives

    In many cases, when smaller companies (especially mom and pop establishments) approach social media marketing, they have only one thing in mind: everyone’s on social media, we have to be on social media. And that right there is a huge mistake. If you ask us, not being on social media is better than being there without a clear set of objectives. Remember - personal individual profiles were on social media before businesses were with their corporate profiles. That’s why people expect a company’s Twitter or Instagram profile to have a clear voice, and some character. And this voice does not come from anywhere; it’s derived from the goals a company outlines in the very beginning.
    social media icons grey background
    Make sure you know what you want to achieve with your campaign

    Make sure you know what you want to achieve with your campaign

    You shouldn’t just think that it’s important to get new followers on a daily basis; that’s not the end goal, but the way you’re going to get there. Your goal should be a ballpark number of followers you want to have in the next couple of months, for example; or the number of engagements on a series of posts that string into one online campaign.

    Spark A Conversation

    If you take a look at Facebook (the paradigm and pariah of social networks, in many ways), you’ll notice that its ranking algorithm tends to reward posts that have the most interactions. In other words, if your corporate profile makes a post that no-one responds to or talks about, fewer people will see it. After all, that’s only logical - Facebook wants people to use their social network as much as possible, and they achieve that by showing everyone content that’s interesting and relevant to them. So, as a small business that’s dabbling in social media marketing, you don’t want to be making statements - you want to be posing questions. That’s the right way to spark an online conversation, one that will lead as many people toward your brand as possible. For example - if a car dealership posts an image of a person who’s purchasing their first car, that’s an average post, one that won’t see a lot of engagement. But if they ask everyone following them - “What’s the first car you bought?”, that’s guaranteed to get more people’s attention, and thus reach a wider audience.
    Always try to start up a discourse with your followers
    Always try to start up a discourse with your followers!

    Be Appreciative

    On social networks, it’s easy for people to forget that it’s not just a medium for the content you want to share. To put it more precisely, in social media, the emphasis is on “social”, not on “media”. It’s not just a soapbox on which you’ll stand to promote the values of your company or an advertisement space where you’ll share your latest offers and promotions. It’s an honest-to-god opportunity for you to use social media marketing to connect with your target audience in a truly meaningful way, with those who enable your business to run and support you in your endeavors. You shouldn’t forget this, and always be thankful and humble to the customers who help you follow your business ideas and dreams. Share some of their positive messages, and like their personal posts and tweets. Try to create a community with them, instead of simply spouting content at them.

    Stand Out

    Fb and twitter logo on smartphone
    You need to stand out from the rest of the pack

    You need to stand out from the rest of the pack

    Remember how we said that social media is a very personal, character-driven platform? Well, think about what people you follow on social media on your personal accounts. Sure, your family and friends; but apart from that, you pretty much only follow accounts and people that you find interesting, insightful or entertaining. And that’s a fact that should be a guiding light for you when you craft your social media marketing campaign as well. You need to build a consistent persona of your account and convey it properly to the target audience. Don’t be just another brick in the wall; be above the noise of mediocrity.
    YOU MAY ALSO LIKE: How To Build A Good Social Media Presence For Your Business

    Focus On One Platform

    When you start entering the world of social media marketing, it’s pretty easy to be overwhelmed with all the different possibilities. After all, the days of MySpace - or even Facebook - are very much gone. While these platforms still exist, and Facebook still reigns as king of social networks, in 2020, this market is far more heterogeneous than it once was. With the likes of Instagram, Snapchat, Twitter, and even newcomers like TikTok, it can be difficult to know where to focus. This is where target audience research becomes incredibly important; you want to know where your customers and leads spend the most time, and heavily focus on that platform. Trying to cover the entire social network landscape is only guaranteed to lead you down the path to a watered-down, meaningless campaign.

    Be Well-Organized

    As we’ve said multiple times here, your social media marketing campaign should seem organic, personal, and charismatic. But make no mistake - it’s not something you should attempt doing on a whim. In fact, only the most carefully planned out social network marketing stunts will yield the desired results in terms of lead conversion! So, make sure to make a proper social media calendar early on, where you’ll plan your main posts on the platform you’re focusing on. Naturally, any responses you make to the users’ posts can be made by your social media managers on the spot, but the main posts need to be part of a careful strategy.
  • Facebook Was Asking Users Their Passwords For Email Accounts And Then Harvesting Their Contacts

    Just when you thought Facebook couldn’t get more invasive (lols, right?), the social networking giant has been caught asking new users for the password to their email accounts. Sure, what could go wrong? It’s not like that info will end up in the cloud…

    After clicking the email verification link, some fresh Facebook users were asked for their private email password – a cybersecurity no-no that should cause even the most naïve internet user to recoil in horror. It’s unclear when this innovation in intrusiveness was introduced, or how long it lasted as a feature, but its existence was confirmed by the Daily Beast after it was exposed by Twitter sleuth @originalesushi.

    Facebook sheepishly admitted they were indeed demanding passwords, but protested users could “bypass” the password-request screen by clicking the “need help?” link and triggering a multistep process that would eventually allow them to confirm using “more conventional” means, such as a DNA sample – er, a phone code. They also said they were very, very sorry and would stop asking for email passwords in the future.

    While Facebook promised it doesn’t store users’ email passwords, a privacy promise from Facebook isn’t worth the pixels it’s printed with, as even CEO Mark Zuckerberg admitted last month when he piously announced the company would finally focus on protecting users’ data, “because frankly, we don’t currently have a strong reputation for building privacy protective services.”
    Also on rt.com Facebook stored 7 years of passwords in plaintext, but it’s OK, they’re trustworthy!

    After all, it was Facebook that stored half a billion users’ passwords on its servers in unencrypted plaintext for seven years - then told users not to worry, because its employees were trustworthy (those employees who weren’t calling the users “dumb f**ks,” that is). And it was Facebook that collected users’ phone numbers for “security purposes only” – then violated their trust by making profiles searchable by phone number and offering the data to advertisers so they could more effectively target users. But Zuckerberg declared privacy dead in 2010! Why are we still moping over its corpse?

    Lest Facebook get all the blame for spreading users’ data where it isn’t supposed to be, cybersecurity firm UpGuard found over half a billion Facebook “records” – account names, comments, and reactions – exposed and downloadable on open-access Amazon cloud servers owned by Mexican news-and-culture site Cultura Colectiva, while an app called At the Pool had left 22,000 email addresses, names, and, yes, passwords on open cloud servers after the company went under.

    While it’s likely this user data was slurped up pre-Cambridge Analytica – when Facebook’s rules for how apps could use their data primarily consisted of “don’t get caught” – third-party app developers had access to this kind of data for years before the regulatory attention spurred by that company’s legendary transmutation of user data into votes inspired Facebook to begin auditing thousands of apps to ensure they weren’t “mishandling” user information in their own way.

    A Facebook spokesperson told Bloomberg that the company’s policies “prohibit storing Facebook information in a public database.” And we can trust them. Right?
  • The Foolproof Quality Social Media Services Strategy

    Social networking is a truth of life nowadays. Social media is among the absolute most cost-efficient digital advertising methods used to syndicate content and elevate your business' visibility. Social networking is the newest and newer technique to rise the word regarding your merchandise or services. Social networking is possibly the strongest customer service tool there's today, what with the numerous social networking platforms available at each business's disposal. They has emerged as one of the most dynamic means of marketing your brand and business. They has become the first step in providing top-notch customer service. Social networking is the best solution!

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